Marketing Data Analyst

TL;DR

Marketing Data Analyst (Data Analytics): Drive analytical excellence across paid marketing, experimentation, and forecasting with an accent on performance marketing analytics, marketing mix modeling, and LTV/CAC predictive models. Focus on designing experiments, translating data into actionable insights, and partnering with marketing teams to optimize campaign ROI and subscriber value.

Location: Hybrid work setup in Berlin with collaboration across Helsinki and Berlin offices

Company

hirify.global is the world’s largest music-tech company, offering interactive music learning apps with millions of users worldwide and a diverse international team.

What you will do

• Own performance marketing analytics across Google, Meta, and emerging channels connecting acquisition data to subscription and LTV outcomes.
• Build and evolve marketing mix modeling and support predictive LTV/CAC models in collaboration with data science.
• Design and evaluate experiments measuring campaign incrementality, creative impact, and pricing changes.
• Partner with Performance Marketing to guide daily spend decisions and quarterly growth planning.
• Translate analytical insights into actionable recommendations for Performance, ASO, Monetization, and CRM teams.
• Develop dashboards and reports for marketing and leadership to drive data-driven decisions.

Requirements

• 4–6+ years experience in performance marketing or growth analytics for consumer apps or subscription businesses
• Advanced skills in SQL and proficiency with Python, R, or similar analytical tools
• Experience with marketing platforms (Google Ads, Meta, TikTok) and BI tools (Looker, Tableau)
• Strong understanding of marketing attribution, MMM, A/B testing, and cohort-based LTV analysis
• Comfortable collaborating cross-functionally and presenting insights to marketing and product stakeholders
• English proficiency at B2 level or higher

Nice to have

• Experience in mobile subscription or freemium app environments
• Familiarity with Braze, AppsFlyer, or Adjust data pipelines
• Understanding of creative testing frameworks and campaign incrementality
• Exposure to data visualization and automation in modern growth stacks

Culture & Benefits

• Hybrid work setup in Berlin hub with collaborative Growth department
• Competitive compensation and opportunities for personal growth
• Inclusive and diverse culture welcoming all backgrounds and abilities
• Support for candidates with disabilities during application and interview process

Hiring process

• Submit application and CV in English
• Contact Talent Acquisition Partner for inquiries