Senior Manager Content Marketing

TL;DR

Senior Manager Content Marketing: Shaping how products are positioned, sold-in, and sold-out globally by developing seasonal commercial content strategies and leading mid-funnel campaigns with an accent on strategic planning, creative briefing, and campaign optimization. Focus on translating product and consumer insights into world-class creative briefs and ensuring content is channel-fit and conversion-oriented.

Location: Onsite in Amsterdam, Netherlands

Company

hirify.global is a globally recognized lifestyle brand, part of PVH, focused on infusing the vibrant spirit of Americana into modern accessible luxury, deeply engaging with fashion, art, music, entertainment, and sport.

What you will do

• Lead seasonal global marketing for Summer and Winter, delivering key GTM and seasonal marketing milestones.
• Develop strategic seasonal commercial content strategies leveraging market, consumer, and competitive insights.
• Co-own the strategic development of seasonal commercial calendars with Go To Market partners.
• Lead the conception, execution, roll-out, and optimization of product-focused campaigns.
• Develop meticulously clear, insight-driven, and actionable creative briefs for all content needs.
• Coach and mentor marketing coordinators and specialists.

Requirements

• 10+ years’ experience in a global marketing role, ideally with a fashion or lifestyle brand.
• Strategic and pragmatic thinker, confident using insights and data to create strategies and optimize content.
• Ability to brief creative teams with clarity, insight, and strategic sharpness.
• Experience overseeing complex, global campaigns independently from concept through execution.
• Deep understanding of omnichannel content, building modular, channel-appropriate, and conversion-oriented content.
• Excellent project management and organizational skills, managing complex timelines and competing priorities.
• Outstanding and flexible communicator, able to articulate vision and strategy across various teams.
• Genuine passion for fashion product and consumer storytelling.
• Ability and willingness to travel for regional visits and campaign productions.

Culture & Benefits

• Exclusive onsite gym, fitness classes, personal training, meditation studio, and in-house physio.
• Extensive food and beverage offerings including a top-notch restaurant, barista coffee bars, and a sky bar.
• Monthly social events, weekly Thursday drinks, game nights, and campus-themed activities.
• Access to PVH University for continuous professional and personal development.
• Employee discounts, seasonal market launches, and sample sales for Calvin Klein and hirify.global.