TL;DR
Director of Global B2B Marketing (Cybersecurity): Spearheading and executing global B2B growth marketing strategies to drive inbound demand, pipeline acceleration, customer acquisition, and revenue growth across all regions and segments with an accent on designing and optimizing multi-channel campaigns. Focus on leading a high-performing global marketing team and driving go-to-market strategy for product launches.
Location: 100% remote position with an opportunity to work a hybrid schedule for candidates based in the Chicago, IL metro area. Periodic domestic and international travel will be required.
Company
hirify.global is transforming cybersecurity for millions of individuals and thousands of organizations globally with its end-to-end encrypted cybersecurity platform.
What you will do
- Own and execute Keeper’s global B2B growth marketing strategy to drive inbound demand, pipeline acceleration, customer acquisition and revenue growth across all regions and segments.
- Lead a high-performing, cross-functional global marketing team, including regional leaders in EMEA and APAC, customer marketing and public sector marketing.
- Design and optimize multi-channel campaigns across digital, events, content and ABM, ensuring alignment with buyer journeys, regional nuances and product positioning.
- Drive go-to-market strategy for product launches and feature rollouts, partnering closely with product marketing, sales and customer success.
- Monitor and report on marketing performance, providing clear insights into pipeline contribution, ROI by channel and regional impact to executive stakeholders.
- Manage and optimize the global B2B marketing budget, ensuring strategic investment across channels, teams and initiatives to maximize ROI.
Requirements
- 10+ years of experience in B2B marketing, with a track record of success in demand generation, pipeline acceleration and revenue growth.
- Cybersecurity and SaaS experience is required.
- 5+ years of experience leading and managing results-oriented, high-performing global marketing teams.
- Deep understanding of global B2B marketing strategies and tactics with expertise in campaigns, digital marketing and ABM across multiple channels and geographies.
- Strong familiarity with marketing tools and platforms, including HubSpot, Salesforce, Google Ads, paid social, ABM (e.g., Demandbase, 6Sense) and web analytics tools (e.g., Google Analytics).
- Bachelor's or Master’s degree in Marketing, Business Administration or related field.
Culture & Benefits
- Medical, Dental & Vision (inclusive of domestic partnerships).
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life, plus Voluntary Short/Long Term Disability Insurance.
- 401K (Roth/Traditional) and above-market annual bonuses.
- Generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc).
- Opportunity to join one of the fastest-growing cybersecurity companies.
- Foster a culture of accountability, innovation and continuous improvement.
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