Senior Product Researcher

TL;DR

Senior Product Researcher (SaaS): Build and lead customer research practice focusing on qualitative research, PLG campaign execution, and in-product campaign management with an accent on behavioral segmentation, funnel analysis, and actionable insights. Focus on designing and deploying campaigns that test hypotheses and drive measurable product outcomes in a B2B SaaS environment.

Location: Remote with office in Belgrade, Serbia

Company

hirify.global is a B2B SaaS company redefining financial controls and automation for over 18,000 businesses worldwide, backed by a £10 million growth investment from Yttrium.

What you will do

• Lead qualitative research to improve activation and conversion across the trial-to-paid journey
• Conduct customer interviews using JTBD methodology and develop behavioral segments
• Analyze conversion funnels and user cohorts using Amplitude
• Execute and manage in-app PLG campaigns including setup, segmentation, and performance tracking
• Write customer-facing copy and collaborate on messaging strategy
• Partner cross-functionally to translate insights into prioritized product opportunities

Requirements

• Location: Remote with presence in Belgrade, Serbia
• English: B2 level or higher
• 3+ years product/UX research experience in B2B SaaS
• Experience with customer engagement platforms and analytics tools like Amplitude
• Proficiency with JTBD framework and behavioral segmentation
• Strong written communication skills for customer-facing content

Nice to have

• Experience in PLG environments and conversion optimization
• Use of AI to scale research impact and automate analysis

Culture & Benefits

• 26 days paid time off plus 1 day off for birthday
• Regular performance-based compensation reviews
• Remote office assistance and service years recognition rewards
• Growing international business with 10,000+ subscribers