Regional Marketing Manager (Tokyo, Japan)

TL;DR

Regional Marketing Manager (SaaS): Leading marketing efforts and strategic initiatives in Japan, focused on demand generation and revenue growth. Focus on developing and executing localized full-funnel marketing strategies, partnering with sales, and managing campaign performance.

Location: Must be based in hirify.global’s Tokyo Hub, Japan

Company

hirify.global is a platform helping teams bring ideas to life, from brainstorming to translating designs into code, empowering collaboration globally.

What you will do

• Build and execute localized demand generation and field marketing programs for Japan to support international marketing goals.
• Drive brand awareness, pipeline generation (SAO + PG), and campaign ROI.
• Partner with Japan’s Commercial Sales teams to create integrated campaigns.
• Develop Japan-specific campaigns, messaging, and narratives across digital, event, and media channels.
• Collaborate with regional and global marketing teams to adapt global initiatives for the Japanese market.
• Manage campaign budgets, track performance, analyze ROI, and continuously optimize spend and channel mix.

Requirements

• 8+ years of B2B marketing experience in Japan, ideally within SaaS or technology companies.
• Proven success in developing and executing full-funnel demand generation strategies for SMB and Mid-Market segments.
• Deep understanding of the digital marketing mix and how to leverage paid, owned, and earned channels to scale growth in Japan.
• Experience in field marketing and events, including planning, execution, and optimization.
• Strong stakeholder management skills to align sales, product, and marketing teams across different regions and priorities.
• Native-level Japanese and business-level English communication skills.

Culture & Benefits

• hirify.global values "Grow as you go", encouraging continuous learning and development.
• Dedicated to diversity and equal employment opportunities.
• Provides reasonable accommodation for individuals with disabilities.
• Requires candidates to keep cameras on during video interviews for a more personal connection.
• Requires new hires to attend in-person onboarding.