Marketing Lead (HealthTech)

TL;DR

Marketing Lead (HealthTech): Lead full-funnel marketing efforts to scale a fast-growing digital health brand in Japan with an accent on brand, performance, lifecycle, and creative marketing. Focus on building and managing a local team, optimizing acquisition costs, and delivering culturally resonant messaging for Japanese consumers.

Location: Hybrid in Tokyo, Japan

Company

hirify.global is a Series C HealthTech startup focused on long-term weight management and preventive healthcare, operating globally with a mission to support 1 million patients worldwide.

What you will do

• Own full-funnel marketing strategy including brand, performance, PR, CRM, and creative.
• Manage a team of 2–5 marketing professionals.
• Oversee an eight-figure USD annual marketing budget.
• Drive patient growth from 1,000 to 50,000 monthly by 2026.
• Deliver culturally relevant messaging tailored to Japanese consumers.
• Collaborate cross-functionally with Product, Operations, and Clinical teams.

Requirements

• Location: Based in or able to work in Japan (Tokyo).
• 10+ years experience in high-growth marketing, preferably agency or D2C/e-commerce.
• Deep understanding of Japanese consumer behaviour.
• Strong leadership skills with experience growing and coaching teams.
• Fluent Japanese required; English proficiency is a plus.
• Strong analytical, operational, and financial skills.

Nice to have

• Experience directing creative in conservative markets.
• Experience working in healthtech or digital healthcare sectors.

Culture & Benefits

• Work with global teams across Australia, UK, Germany, Philippines, and South Africa.
• Access to learning budgets including language learning.
• Wellness budgets, mental health support, annual health checks, and flu shots.
• Flexible work-from-anywhere policy.
• Collaborative and motivated team environment.