Paid Social Manager (Marketing)

TL;DR

Paid Social Manager (Marketing): Defining and delivering the paid social marketing strategy to drive brand and subscription growth and enhance customer touchpoints, with an accent on financial performance and innovation. Focus on developing channel-first strategies, driving test and learn approaches, and proactively seeking optimization opportunities.

Location: Hybrid, requiring a minimum of three days per week in the office (UK)

Company

hirify.global is one of the leading media businesses in the UK and Ireland, providing news, analysis, opinion, and entertainment to almost 40 million people each month.

What you will do

• Develop channel-first paid social strategies to achieve campaign goals, including digital subscriptions, brand building, and new product launches.
• Drive a test and learn approach for audience targeting, ad copy, and platform-specific creative across various channels.
• Proactively seek optimization opportunities and new innovations in formats and strategies within the social advertising industry.
• Monitor campaign performance, report on results and insights of paid social performance, and communicate these effectively to the broader team.
• Build and manage strong collaborative relationships with cross-functional teams, key senior stakeholders, and platform partners.
• Monitor budgets to ensure campaigns do not overspend and efficiently meet performance targets.

Requirements

• Experience delivering paid social activity either in-house or within a digital marketing agency.
• Confident in managing significant partnerships and other third parties, with the ability to influence at all levels.
• Capable of managing marketing budgets at both business and campaign pacing levels.
• Solid working knowledge of current software tools such as Meta, X, LinkedIn, Reddit, TikTok, and Snapchat Ads Manager, as well as Google Analytics.
• Technically minded with a broad understanding of tracking and reporting, demonstrating an aptitude to learn and apply new technologies.
• A data-focused outlook with a curiosity to seek out evolving and innovative ways to add value to the business.

Nice to have

• Experience using Smartly.

Culture & Benefits

• Hybrid work model, currently requiring a minimum of three days per week in the office.
• Private medical insurance including coverage for pre-existing conditions.
• Discounted gym memberships, free ClassPass at Home, 'Bikes for Work' and 'Electric Car' scheme.
• Up to 60% discount on Harper Collins books.
• Generous maternity leave (up to 18 weeks full basic salary) and paternity leave (up to 2 weeks).
• Access to wellbeing benefits such as EAP, physio/massage, and counselling.
• A generous pension scheme with employer contributions of up to 5%.
• Wide range of training available, plus full LinkedIn Learning access.
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year.