Field Marketing Lead (Enterprise)

TL;DR

Field Marketing Lead (Enterprise): Own and optimize enterprise field marketing programs including events, vendor management, and sales enablement with an accent on pipeline influence, event ROI, and high-touch executive engagement. Focus on designing and executing strategic field activations, measurement frameworks, and close collaboration with sales and marketing teams.

What you will do

• Own enterprise field strategy focusing on 1:1, 1:few, and high-touch programs
• Plan, run, and optimize field events such as dinners, roundtables, roadshows, and CXO programs
• Manage vendor selection, negotiation, procurement, and coordination with financial discipline
• Develop promotion playbooks, outbound strategies, and sales enablement kits
• Support sales with targeting, invitation strategy, and post-event follow-up frameworks
• Build measurement strategies tying marketing investment to pipeline and influenced ARR

Requirements

• 6+ years B2B field marketing experience with enterprise program ownership
• Proven track record planning executive events influencing pipeline outcomes
• Experience managing vendor relationships, procurement, and contract negotiation
• Strong skills in event promotion, outbound strategy, and funnel measurement
• Experience running direct mail campaigns and account-layer personalization
• Willingness to travel 25-50% for field activations
• Application and communication in English required

Culture & Benefits

• Small, talent-dense startup team based in Stockholm
• Values extreme ownership, high velocity, and low-ego collaboration
• Opportunity to impact a generation-defining SaaS company
• Dynamic, creative, and revenue-oriented work environment