Lifecycle Marketing & Automation Specialist (HubSpot)

TL;DR

Lifecycle Marketing & Automation Specialist (HubSpot): Design, execute, and optimize automated customer journeys and multi-channel marketing campaigns with an accent on HubSpot automation and lifecycle performance. Focus on building impactful lifecycle campaigns, improving lead-to-client conversion, and supporting customer retention in a fintech environment.

Location: Madrid City Center, Madrid, Spain

Company

hirify.global empowers talented traders to achieve financial independence through fintech solutions.

What you will do

• Build, manage, and optimize automated lifecycle journeys in HubSpot including welcome, onboarding, abandoned cart, post-purchase, and reactivation flows.
• Execute email and multi-channel marketing automation campaigns aligned with lifecycle stages.
• Develop nurturing programs to shorten time-to-purchase and improve lead-to-client conversion.
• Use segmentation, customer data, and behavioral triggers for personalized communications.
• Monitor lifecycle performance and analyze key metrics such as open rates, CTR, conversion, retention, LTV, and time to purchase.
• Maintain CRM hygiene and technical setup including workflows, properties, lifecycle stages, lead scoring, compliance, and deliverability.

Requirements

• Location: Based in Madrid, Spain
• English: Fluent required
• 5+ years experience in Lifecycle Marketing, CRM, or Marketing Automation, preferably in B2C fintech or e-commerce.
• Strong hands-on experience with HubSpot automation, segmentation, and reporting.
• Proven ability to build and optimize impactful lifecycle campaigns with measurable results.

Culture & Benefits

• Hands-on ownership of lifecycle marketing in a fast-growing fintech.
• Direct impact on customer experience, engagement, and growth.
• Continuous learning, training, and professional development opportunities.
• Casual dress code and friendly, collaborative work environment.
• Work with an international, high-performing team.