Product Marketing Manager (Web Funnels)

TL;DR

Product Marketing Manager (Web Funnels): Drive the performance and development of web funnels including idea generation, A/B testing, analysis, and scaling with an accent on conversion rate optimization and pricing strategies. Focus on designing scalable funnel concepts, running experiments, and improving key metrics like CPA, CR, and pLTV.

What you will do

• Research competitor funnels and identify opportunities for improvements or new scalable funnel concepts.
• Own the full cycle of funnel development: idea generation, launch, A/B testing, analysis, and scaling.
• Run A/B tests for funnels, pricing, and payment flows to improve conversion rates and pLTV.
• Continuously test new funnel approaches and refine the Value Proposition based on user and business insights.
• Prioritize and implement initiatives that improve key metrics, identify growth hacks, and help achieve target ROI.

Requirements

• English: Upper-Intermediate or higher required for working with documentation, competitors, and the team.
• Strong understanding of A/B testing processes, analytics, and key KPIs (CPA, CR, pLTV).
• Experience launching funnels at scale (e.g., 5+ new funnels per week).
• 1+ years of experience as a Product Marketing Manager.
• Solid analytical skills and experience working with metrics, experimentation, and user/market research.
• Ability to collaborate effectively with product and engineering teams and influence decision-making.

Culture & Benefits

• A chance to build a product that actually matters to millions of people.
• Freedom to work remotely with a globally distributed team.
• Offsites in different countries with people who actually like each other.
• A trustworthy, high-responsibility environment where your ideas really matter.