Product Marketing Specialist

TL;DR

Product Marketing Specialist (Marketing): Drive the discoverability and organic growth of Angry Birds Friends by managing ASO strategy, partnerships, and content creation. Focus on designing and executing ASO experiments, optimizing app store presence, and collaborating with product and player experience teams to align marketing with game roadmap and community needs.

Location: Hybrid in Espoo, Finland with two on-site days per week. Work permit support available but no relocation support.

Company

hirify.global is a well-known game developer famous for the Angry Birds franchise and part of the SEGA family.

What you will do

• Own the Angry Birds Friends presence across App Stores to ensure discoverability and competitiveness.
• Design and execute ASO experiments using creative optimization, keywords, and store features like In-App Events.
• Collaborate with store partners to pitch materials for global featuring.
• Support high-impact IP collaborations and partnership campaigns.
• Work closely with Player Experience and Product teams to align marketing with game roadmap and community needs.

Requirements

• Location: Based in or able to work in Espoo, Finland (hybrid model).
• Experience in product marketing, growth marketing, or ASO within mobile gaming or apps.
• Strong knowledge of App Store Optimization including creative optimization and keyword testing.
• Proficiency in data analysis and independent project management.
• Excellent understanding of product marketing fundamentals and connection to game design.
• English CV required.

Nice to have

• Experience with CRM channels (Push, Email, SMS).
• Experience with well-known IPs and brand collaborations.