TL;DR

Senior PPC Specialist (Google Ads): Driving and optimizing large-scale Google Ads campaigns, managing budgets, and improving performance metrics to support strategic marketing growth with an accent on efficiency and scalability. Focus on continuous optimization of keywords, ads, bids, and targeting, as well as monitoring key metrics and identifying new growth opportunities.

Location: Remote

Company

%hirify_global% is a pre-IPO software development company that provides a full cycle of services, helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions.

What you will do

Develop and implement Google Ads campaigns with a focus on efficiency and scalability.
Manage large advertising budgets to ensure optimal allocation and control of key KPIs.
Continuously optimize campaigns (keywords, ads, bids, targeting) to achieve performance goals.
Monitor and analyze key metrics (CTR, CPA, ROAS, Conversion Rate, Impression Share, CPL, etc.), preparing regular reports and proposing actionable next steps.
Implement and test new advertising tools and formats.
Research market trends, competitors, and user behavior to identify new growth opportunities.

Requirements

Experience in digital marketing for 5+ years, including 3+ years in senior-level Google Ads (B2B/IT).
Proven experience managing large budgets and driving ROI-focused campaigns.
Strong knowledge of Google Ads tools: Search, Display, Video, Performance Max, Shopping.
Hands-on experience with GA4 and GTM, including event and funnel setup.
Solid understanding of attribution models and end-to-end analytics.
Level of English – from Intermediate+ and above.

Nice to have

Experience with LinkedIn Ads and Bing Ads.
Work with US, European, UK, and MENA markets.
Background in an agency or managing multiple campaigns simultaneously.
Automation skills with scripts or tools (e.g., Google Ads Scripts, Zapier, Looker Studio).

Culture & Benefits

Mentoring and adaptation systems for new employees, and transparent performance review and assessment systems to allow you to determine your development path and plan your growth.
Access to educational platforms, seminars, and practices to support continuous learning.
Excellent teams with streamlined processes, where you can learn something new from your colleagues every day and enjoy your work.
Cool young team of like-minded people communicating informally.
Stable and competitive salary and an extensive benefits package.
Many different ways to grow as a specialist or a manager, with decent rewards for all activities.