Performance Creative Manager (Health & Fitness)

TL;DR

Performance Creative Manager (Health & Fitness): Crafting innovative video paid user acquisition campaigns with an accent on data-driven creative concepts and performance metrics. Focus on analyzing performance data, guiding the creative process, and collaborating with growth teams to drive results.

Location: Remote

Salary: €3.400 - €3.800

Company

Flo is the world’s #1 health & fitness app, focused on building a better future for female health.

What you will do

• Develop strategic creative concepts for paid video campaigns across social platforms.
• Analyze performance data to identify insights and opportunities.
• Write creative briefs for designers, writers, and video editors.
• Partner with UA and growth teams to test hypotheses and scale successful campaigns.
• Review and optimize creative iterations to align with brand goals.
• Guide the creative process from concept to execution and analysis.

Requirements

• 2+ years in performance marketing, creative strategy, or growth marketing roles.
• A portfolio showcasing data-driven creative concepts with measurable results.
• Deep understanding of paid social creative performance and testing methodologies.
• Strong communication skills for translating insights into creative directions.
• Fluency in English with a focus on a global audience.
• Familiarity with creative production workflows.

Nice to have

• Experience with budgeting and resource allocation for creative projects.
• Collaborative experience with creative partners.

Culture & Benefits

• Competitive salary and annual reviews.
• Flexible office and home working options.
• 5-week fully paid sabbatical at 5-year Floversary.
• Enhanced parental leave and pay for all parents.
• Support for professional growth and learning.