Digital Marketing Manager

TL;DR

Digital Marketing Manager (Fintech): Lead and execute global digital marketing strategy focusing on paid media channels, data-driven lead generation, and multi-channel attribution. Focus on designing and optimizing high-performing campaigns, integrating analytics with business intelligence, and managing cross-functional collaboration.

Location: Onsite in Limassol, Cyprus

Company

hirify.global is a multi-regulated broker offering a wide range of asset classes including CFDs on Forex, Stocks, Indices, Commodities, Cryptocurrencies, and Exchange Traded Derivatives, with offices globally and a focus on trust, transparency, and diversity.

What you will do

• Develop and lead end-to-end digital marketing strategy across paid channels including Google Ads, Paid Social, Programmatic, SEO, and Retargeting.
• Plan, execute, and optimize digital campaigns on platforms such as Google Ads, Bing, Facebook, Instagram, TikTok, LinkedIn, and Twitter.
• Build integrated lead generation frameworks leveraging analytics and audience segmentation.
• Design multi-touch attribution models and collaborate with IT teams to enhance reporting and decision-making tools.
• Manage external media agencies and ensure alignment with business goals and campaign performance.
• Continuously optimize ad creatives, landing pages, and audience targeting to improve campaign results.

Requirements

• At least 2 years managerial experience in digital or performance marketing.
• Proven experience in data-driven lead generation within financial services or FX trading industries.
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics 4, Google Tag Manager, and data visualization tools like Power BI.
• Experience managing large media budgets with measurable ROI.
• Analytical mindset with ability to translate complex data into business strategy.
• Excellent leadership and communication skills for cross-functional collaboration.

Culture & Benefits

• Competitive remuneration including 13th salary and discretionary bonuses.
• Employee training and development programs.
• Medical insurance covering outpatient, inpatient, and dental care.
• Team-building events and quarterly/semistrial activities.
• Provident fund scheme and welfare investment participation.
• Birthday and loyalty benefits, plus collaboration with SportBenefit.

Hiring process

• Initial HR screening.
• Interview with Group Head of Marketing.
• Psychometric assessment.
• Meeting with Chief Marketing Officer (CMO).
• Final interview with top management.