Retention Manager (iGaming)

TL;DR

Retention Manager (iGaming): Managing and optimizing email, SMS, and push notification campaigns to improve user retention and engagement with an accent on campaign effectiveness analysis, sender reputation management, and automated email sequences. Focus on creating high-converting content, developing HTML email templates, and optimizing onboarding, retention, and reactivation flows.

Location: Remote

Company

hirify.global is a company operating in the iGaming industry.

What you will do

• Analyze campaign effectiveness (open rates, click-through rates, conversions) and identify growth opportunities
• Manage sender reputation by monitoring deliverability rates and minimizing spam
• Prepare segments and set up content emails
• Create and implement automated email sequences using Customer.io, Smartico, Symplify, and other services
• Develop and adapt HTML email templates for various devices
• Create technical specifications for cross-team collaboration (design, copywriting, analytics)
• Develop and optimize user onboarding, retention, and reactivation flows

Requirements

• At least 1 year of experience in iGaming or related industries
• Understanding of technical principles of email, SMS, push notifications
• Experience with HTML layout and email templates
• Understanding of key communications metrics and ways to improve them
• Skills in creating high-converting content for email newsletters