Marketing Analyst

TL;DR

Marketing Analyst: Own attribution modeling and analyze marketing channel performance with an accent on marketing attribution models, lifetime value modeling, and incrementality tests. Focus on building dashboards, running experiments, and translating complex data into actionable insights.

Company

hirify.global lets anyone build software with plain English, serving millions globally and aiming to transform software creation.

What you will do

• Own attribution modeling across marketing channels and refine impact measurement.
• Analyze influencer and affiliate performance including cohort behavior and lift testing.
• Review marketing metrics like CAC, LTV, ROAS, retention, and payback periods to guide decisions.
• Calculate ROI for campaigns and recommend scaling or experimentation.
• Build dashboards, automated reports, and alerts to align the team on performance.
• Run incrementality tests and channel experiments to improve media efficiency.

Requirements

• English: Must submit application and communicate in English
• Strong experience with marketing attribution models and lifetime value modeling.
• Proficiency in SQL, spreadsheets, and analytics tools.
• Ability to translate complex data into simple, actionable insights.
• Experience analyzing marketing campaigns end-to-end including tracking and ROI.

Culture & Benefits

• Small, talent-dense team with high ownership and low ego collaboration.
• Opportunity to work at the forefront of software creation innovation.
• Use of AI tools to speed up analysis and automate workflows.

Hiring process

• Submit a short form and have an intro call with recruitment.
• Participate in interviews discussing experience in depth.
• Engage in cross-collaboration conversations.