Marketing Data Analyst

TL;DR

Marketing Data Analyst (Gaming): Collaborate with marketing to create reports, track key metrics, build predictive models, and conduct A/B tests with an accent on marketing analytics and data-driven decision making. Focus on designing and optimizing predictive models, analyzing test results, and enhancing marketing performance measurement.

What you will do

• Collaborate closely with the marketing team.
• Create marketing reports and track key metrics (LTV, ROI, ROAS, ARPU).
• Build and enhance predictive models for ad LTV and IAP LTV.
• Conduct A/B tests and analyse results.

Requirements

• Proven experience in marketing analytics, preferably in the gaming industry.
• Strong understanding of mathematical statistics.
• Proficiency in SQL and Python.
• Experience with data analysis and visualisation tools (Google Analytics, Tableau, Power BI).
• Familiarity with A/B testing methods and experiment design.
• Experience in developing and optimising predictive models.