Principal, Marketing Analytics

Location: Fully hirify.global; applications are welcomed globally, with prioritization based on regional team diversification strategies.

Annual salary: $98,650–$184,950, with the final range depending on location, skills, experience, training, business needs, internal parity, and market demands.

Company

hirify.global builds infrastructure for global payroll and employment, operating with a globally distributed workforce across six continents.

What you will do

• Own and evolve attribution architecture by combining multi-touch attribution with Media Mix Modeling into a unified view of paid and organic marketing.
• Architect Customer Lifetime Value and predictive churn models and direct the use of predictive signals in advertising platforms and algorithmic bidding.
• Partner with finance and marketing leadership on planning, macroeconomic forecasting, global budget allocation, and ROI expectations.
• Define global measurement frameworks for brand health, brand sentiment, Share of Voice, organic ecosystems, and long-tail market expansion.
• Ensure marketing data integrity across HubSpot, Salesforce, Snowflake, Data Engineering, and RevOps as a single source of truth.
• Lead analytics strategy, mentor senior analysts, raise technical standards, and standardize AI, machine learning, and automation across the analytics stack.

Requirements

• Distinguished experience in marketing analytics, business intelligence, or data science, specifically in high-growth B2B SaaS or enterprise environments.
• Mastery of complex attribution frameworks, including Multi-Touch Attribution, Media Mix Modeling, and Unified Measurement across non-linear enterprise buyer journeys.
• Deep expertise measuring non-paid marketing areas, including global brand health, organic ecosystems, Share of Voice, and long-tail market expansion.
• Expert-level modern data stack skills, including production-grade coding, data modeling in dbt, and optimization of complex Snowflake environments.
• Experience integrating Salesforce and HubSpot with BI platforms such as Sigma, Tableau, and Looker.
• Exceptional communication skills for translating complex technical data structures into strategic narratives for C-suite executives.
• Professional fluency in written and spoken English required.
• Strong asynchronous communication, autonomy, and self-directed documentation skills; prior hirify.global experience is not required.

Culture & Benefits

• Fully hirify.global, async work with flexible working hours and a globally distributed workforce.
• Flexible paid time off and 16 weeks of paid parental leave.
• Budgets for co-working spaces, learning, wellness, home office, and IT equipment.
• Mental health support services and stock options.
• Ownership, proactive decision-making, life-work balance, and support for working around personal and family needs.
• Individual contributor role reporting to the Director of Marketing Analytics, with no initial direct reports and broad cross-functional influence.

Hiring process

• The process takes roughly 3.5 hours across three weeks and includes recruiter, Director of Marketing Analytics, team-member, VP of Growth Marketing, and Bar Raiser interviews.
• Prior employment verification is required.
• Submit an application and CV in English as a PDF; a LinkedIn profile may be submitted instead of an up-to-date CV.