Senior CRM & Lifecycle Specialist - B2B (Fintech)

Location: Cairo, Egypt; other location: Dubai, United Arab Emirates

Company

hirify.global is a fintech platform serving customers and partner merchants across Saudi Arabia and the GCC through financial solutions for retail, travel, education, healthcare, and other sectors.

What you will do

• Design full-funnel B2B merchant lifecycle journeys covering lead conversion, product adoption, retention, and progression to first transaction.
• Own conversion metrics across CRM stages, including KYB In Progress, Qualified, Live, and Transacting, and reduce funnel drop-offs.
• Coordinate with the CRM agency to deploy and optimize journeys across multiple channels.
• Define and improve CRM events, triggers, segmentation criteria, lifecycle rules, and eligibility logic across countries.
• Maintain CRM data health, troubleshoot duplicate users, invalid events, broken journeys, and system configuration issues.
• Run A/B tests, define success metrics, build performance dashboards, and develop CRM placements in the Partner Portal and onboarding experience.

Requirements

• 4+ years of experience in CRM, lifecycle marketing, or marketing automation, preferably in B2B, SaaS, fintech, or marketplaces.
• Expertise configuring and maintaining advanced CRM logic using dynamic content, Liquid logic, webhooks, and connected content.
• Ability to independently manage complex workflows, event integrations, CRM configurations, and troubleshooting.
• Experience with tools such as Braze, MoEngage, Mandrill, and Creatio.
• Strong record of improving conversion rates and funnel velocity through CRM programs.
• Experience managing CRM agencies.
• Working knowledge of UTM frameworks, segmentation, and marketing attribution.
• Ability to work with technical teams on events, APIs, and CRM system logic.

Nice to have

• Familiarity with HTML.

Culture & Benefits

• Cross-functional collaboration with Product, Data, Content, and Performance teams.
• Role focused on B2B merchant lifecycle growth in the UAE and coordination with a CRM agency.
• Success is measured through funnel conversion, lifecycle drop-off reduction, transaction growth, CRM data accuracy, and lifecycle experimentation.