Marketing Specialist (Automotive)

Location: Onsite in Tashkent, Uzbekistan, at the employer's location

Company

Toyota Central Asia supports Toyota’s brand and marketing communications across assigned markets.

What you will do

• Manage official Instagram, LinkedIn, and other social media channels, including content calendars, publishing, engagement monitoring, and community feedback.
• Coordinate content production with designers, photographers, videographers, agencies, dealers, influencers, suppliers, and other stakeholders.
• Support influencer and partnership marketing by coordinating briefs, deliverables, approvals, publication schedules, performance tracking, and reporting.
• Support brand events, product launches, test-drive activities, dealer events, Toyota Day, and other BTL initiatives.
• Prepare event materials, coordinate suppliers and internal stakeholders, support budgets and cost tracking, and manage event-related social media coverage.
• Prepare reports on social media, influencer activities, content production, and events using agreed KPIs.

Requirements

• At least 1–3 years of experience in social media management, digital marketing, content marketing, communications, or a related field.
• Practical understanding of Instagram, LinkedIn, other relevant social media platforms, and their analytics.
• Excellent writing, editing, proofreading, and communication skills, with the ability to adapt tone and messaging to different formats.
• Experience coordinating creative content production and working with designers, agencies, influencers, or suppliers.
• Good organizational and project coordination skills, including the ability to manage multiple tasks and deadlines.
• Creative thinking, attention to detail, initiative, and a proactive approach to problem-solving.
• Ability to analyze performance metrics and prepare clear reports and recommendations.
• Good command of English required; Russian and Uzbek language skills are an advantage.
• Interest in the automotive industry and willingness to learn Toyota products, brand standards, and corporate processes.

Culture & Benefits

• Full-time onsite work at the employer’s location in Tashkent.
• Work within Toyota brand guidelines, communication standards, approval procedures, and corporate processes.
• Coordinate with internal departments, dealers, agencies, suppliers, event partners, and the line manager.
• Follow internal procurement, contracting, invoicing, payment, and document-flow procedures when involved in projects.