Social Media Specialist (iGaming)

Location: Manila, Philippines; hybrid way of working

Company

hirify.global powers Betano, a GameTech company operating across 20 markets with more than 2,700 employees.

What you will do

• Develop and execute Betano Philippines’ organic social media strategy in line with global content frameworks and business objectives.
• Adapt and localize global campaigns for Philippine audiences, creating text, image, and video content with creative teams and agencies.
• Manage Facebook, X, Instagram, YouTube, and TikTok accounts, including content calendars, publishing workflows, and community responses.
• Collaborate with HQ Marketing, sponsorships, creative, digital, product, CRM, performance teams, creators, influencers, and partners.
• Use social listening, analytics, and AI-powered tools to monitor performance, report insights, optimize campaigns, and improve content creation.
• Ensure content follows brand guidelines, local regulations, and responsible gaming standards.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 2 years of experience in organic social media marketing, preferably in a B2C environment.
• Strong knowledge of platform-specific best practices and content formats across Facebook, X, Instagram, YouTube, and TikTok.
• Experience developing and implementing social media strategies that drive business growth.
• Experience with social media listening and performance tools such as Sprout, Brandwatch, or similar, plus strong analytical skills.
• Excellent writing and communication skills in English.
• Ability to manage multiple projects and collaborate with creative, marketing, CRM, performance, and agency teams.

Nice to have

• Fluency in Filipino (Tagalog) and understanding of Philippine social media culture and audience behavior.
• Experience in regulated industries such as gaming, sports, or entertainment.
• Familiarity with AI-powered content creation tools.

Culture & Benefits

• Hybrid way of working with commuting allowance.
• Private health insurance for the employee and family.
• Competitive pay and bonus scheme.
• Buddy-supported onboarding and a developmental 360° feedback framework.
• Unlimited Udemy access and continuous training.