Growth Marketing Specialist (CRM & Paid Media)

Location: Tallinn Office, Estonia; hybrid and flexible work options are supported

Company

hirify.global provides a global workplace with professionals from more than 40 nationalities and operates across multiple markets.

What you will do

• Own growth marketing across 2–3 markets, connecting acquisition, onboarding, engagement, and retention activities.
• Build, launch, and optimise automated CRM journeys, including onboarding, engagement, retention, and reactivation flows.
• Set up customer segments, triggers, rules, testing, and personalisation.
• Manage Google Ads, OpenAI Ads, and Meta Ads accounts, including campaigns, budgets, bids, audiences, creative, and pacing.
• Monitor cross-channel and lifecycle performance, identify opportunities, run tests, and turn insights into actions.
• Coordinate campaign assets and messaging, verify tracking and automation setup, and report results.

Requirements

• Hands-on experience building CRM journeys and marketing automation workflows; previous Salesforce Marketing Cloud experience is essential.
• Experience with cross-channel strategy, including shared audiences, coordinated campaigns and messaging, timing, and frequency.
• Practical experience managing paid media campaigns and accounts.
• Strong understanding of the customer lifecycle from acquisition and onboarding through retention.
• Confidence working with campaign metrics, testing, and optimisation.
• Independent, proactive, ambitious, structured, and detail-oriented approach, with the ability to manage priorities across multiple markets.
• Clear communication, collaborative working style, and familiarity with analytics and tracking tools.

Nice to have

• Salesforce Data 360 (Data Cloud), including segmentation and audience activation across CRM and advertising platforms.
• MCP connectors, AI agents, or workflow automation tools.
• SQL for segmentation, data validation, and campaign analysis.
• Experience in financial services or another regulated industry.

Culture & Benefits

• Hybrid and flexible work with remote work options and modern offices across Europe.
• LinkedIn Learning, mentorship, and professional development programmes, including HiPo and leadership development initiatives.
• Share purchase matching programme with matched contributions.
• Workation programme allowing remote work from different countries for up to 2 months per year.
• International workplace with professionals from more than 40 nationalities.

Hiring process

• Artificial intelligence tools may support application review, resume analysis, or response assessment; final hiring decisions are made by human recruiters.
• Applying confirms acceptance of the Recruitment Privacy Policy.