Senior Digital Strategist (USA)

Location: New York, United States; hybrid. The role works across time zones with a London-based team.

Salary: $120,000–$145,000 base salary per year.

Company

hirify.global is a global digital agency specialising in omnichannel search and social, creative content, performance technology, and AI visibility for global brands.

What you will do

• Lead insight-led strategy across search, social, content, influencer, digital PR, and AI platforms for a luxury brand.
• Own the account’s strategic direction, lead client meetings and C-suite presentations, and manage strategic workstreams end to end.
• Use Profound, YouScan, desk research, and trend analysis to develop recommendations on AI search, social conversation, digital culture, and luxury audiences.
• Lead GEO and AI visibility strategy, improving brand discovery and citation in AI/LLM responses while directing the AI search team.
• Set KPIs and stretch targets, lead performance reporting in QBRs, and develop proactive community management and sensitive-topic strategies.
• Identify account-growth opportunities, shape proposals, and align client teams and partner agencies in a multi-agency setup.

Requirements

• 6–8+ years of experience in strategy or planning, ideally agency-side, including experience in jewellery or luxury.
• Hands-on experience with AI visibility and social listening tools such as Profound and YouScan, or the ability to learn them quickly.
• Strong understanding of AI search, GEO, and how LLMs source and cite content.
• Deep understanding of search, social, content, influencer, digital PR, and AI/LLM channels and how they work together to build brands.
• Excellent storytelling, PowerPoint, and presentation skills for confident communication with C-suite clients.
• Experience leading strategy on sensitive or reputationally complex topics, with sensitivity to relevant communities and countries.
• Experience running expert and creator programmes, including working knowledge of FTC disclosure requirements.
• Experience setting KPIs that connect channel performance to brand metrics and using data to build and challenge recommendations.
• Experience working across multiple client stakeholders and multi-agency setups; strong understanding of US upper Gen Z and lower Millennial audiences.
• Proactive, highly organised, autonomous, and comfortable working across time zones with a London-based team; alignment with hirify.global’s values of striving, acting together, and kindness.

Culture & Benefits

• Fixed-term employee position with a hybrid setup in New York.
• 25 days of holiday, US bank holidays, birthday leave, and additional Christmas closure days.
• Monthly entertainment subscription, VDU eye tests, Employee Assistance Programme, wellness initiatives, and peer-recognition awards.
• LinkedIn Learning, yearly Calm subscription, referral bonus scheme, and company social events.
• Work-from-abroad policy for up to 4 weeks per year.
• Inclusive, respectful, collaborative culture focused on openness, innovation, and teamwork.