Digital Marketing Specialist (LG)

Location: Onsite in Tashkent, Uzbekistan; 5/2 schedule from 08:30 to 17:30

Company

LG Electronics Uzbekistan is an international company developing and promoting LG products in the Uzbekistan market.

What you will do

• Manage and analyze data in Google Analytics and prepare regular digital campaign performance reports.
• Configure and monitor Firebase for LG mobile applications, tracking user behavior and performance metrics.
• Analyze Telegram bot and messenger statistics, optimizing functionality based on data.
• Develop and implement a comprehensive media analytics system for digital channels.
• Plan and execute ATL campaigns, organize BTL events, and integrate online and offline marketing activities.
• Develop LG product promotion strategies and optimize advertising, content, and digital channel performance for the Uzbekistan market.

Requirements

• Higher education in marketing, advertising, or a related field.
• At least 3 years of digital marketing experience.
• Deep knowledge of media analytics tools, including Google Analytics and Firebase.
• Experience analyzing Telegram bots and other messenger platforms.
• Proven experience developing and implementing BTL and ATL activities.
• Analytical mindset and ability to work with large volumes of data.
• Fluent Russian and Uzbek; English knowledge required.
• Experience with CRM systems and marketing automation tools.
• Official employment under the Labor Code of Uzbekistan.

Culture & Benefits

• Professional development and career opportunities in an international company.
• Mobile phone and meal allowances.
• Office located in central Tashkent.