Global Media Manager (AI)

Location: Cairo, Egypt

Company

hirify.global is a global tea and infusions company operating across brands and markets.

What you will do

• Translate business and brand priorities into global media briefs, strategies, and integrated plans.
• Challenge and guide media mix, investment allocation, channel roles, reach, frequency, and phasing across markets.
• Monitor media investment against brand, media, and business KPIs and identify opportunities to improve efficiency, effectiveness, and return on investment.
• Manage global and local media agency relationships, deliverables, service levels, strategic recommendations, execution, and reporting.
• Develop data-driven audience planning using first-, second-, and third-party data, consumer segments, AI-enabled tools, automation, and emerging media technologies.
• Implement common planning, measurement, reporting, governance, brand-safety, ad-verification, and operational standards across markets.

Requirements

• 5–8 years of experience in media strategy, planning, or management, ideally in FMCG/CPG or a leading media agency.
• Strong understanding of offline and digital media ecosystems, including paid social, search, video, programmatic, and retail media.
• Experience in media investment planning, agency management, and performance measurement.
• Knowledge of media effectiveness methodologies, including Marketing Mix Modelling, attribution, brand lift, and Share of Voice.
• Strong analytical skills and the ability to translate data into actionable business recommendations.
• Familiarity with audience planning, marketing technology, and AI-enabled media solutions.
• Experience across multiple brands, markets, and stakeholders is advantageous.
• Strategic thinking, commercial acumen, collaboration and influence, operational excellence, and an innovation mindset.

Culture & Benefits

• Global scope across brands, markets, agencies, and cross-functional stakeholders.
• Focus on curiosity, experimentation, continuous improvement, accountability, and capability building.
• Opportunity to embed technology, AI, new ways of working, and common media governance standards across the organisation.