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Хорошо структурированная роль в крупной международной страховой компании с четкими обязанностями и фокусом на стратегическое влияние маркетинга.
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Текст:
Hirify AI/Оригинал
TL;DR
Manager, Marketing Programmes - UK Franchise (Insurance): Developing integrated marketing campaigns and digital channel initiatives for AIG’s UK franchise with an accent on broker and client engagement, content, CRM, and campaign performance. Focus on translating commercial priorities into measurable programmes, improving audience targeting, and coordinating delivery across complex stakeholder groups.
Location: London, United Kingdom; team members are expected to work primarily in the office.
Company
hirify.global is a global provider of commercial and personal insurance solutions and property casualty insurance services.
What you will do
Lead integrated marketing programmes across paid, owned, and partner channels, translating business priorities into measurable camphirify.globalns.
Create content and thought leadership with marketing, events, and corporate communications teams, and manage deployment across website and social channels.
Drive engagement with priority broker and client audiences and convert camphirify.globaln and event engagement into business conversations.
Develop audience and channel strategies using CRM, camphirify.globaln, and engagement data to improve targeting, personalisation, and effectiveness.
Track performance against objectives, report insights, and optimise activity to demonstrate marketing contribution to business outcomes.
Coordinate senior stakeholders, product specialists, subject matter experts, and UK and international marketing teams while improving camphirify.globaln planning, digital journeys, governance, and brand consistency.
Requirements
Qualification in marketing and/or communications.
Significant marketing experience in a large or complex organisation, ideally in insurance, financial services, or another B2B environment.
Strong digital marketing expertise, including integrated multi-channel camphirify.globalns, CRM use, data-informed decisions, performance reporting, and optimisation.
Commercial mindset with the ability to connect marketing activity to business priorities, audience needs, and measurable outcomes.
Excellent written and verbal communication, stakeholder management, and relationship-building skills, including confidence working with senior leaders and subject matter experts.
Strong project leadership skills, with the ability to combine strategy and delivery, manage a complex workload autonomously, and meet tight deadlines.
Curiosity, continuous-improvement mindset, confidence, initiative, motivation, and collaborative working style.
Culture & Benefits
Primarily office-based collaboration to support coordination with colleagues and clients.
Total Rewards benefits covering health, wellbeing, financial security, professional development, and family support.
Continuous learning and development in an inclusive culture with Employee Resource Groups and cultural awareness initiatives.
Reasonable accommodations are available for applicants and employees with disabilities.
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