Data Analyst (Marketing Analytics)

Location: Shanghai, China

Company

hirify.global is a global research publisher providing journals, books, and technology-enabled products, platforms, and services for researchers, health professionals, and educators.

What you will do

• Partner with China Marketing stakeholders and the global Marketing Optimisation & Impact team to develop KPI, metrics, and measurement approaches aligned with local and global goals.
• Manage and analyse large, complex datasets from multiple sources using SQL and Python or R on cloud-based data platforms.
• Apply statistical methods, modelling, experimental design, and test interpretation to support marketing optimisation and impact measurement.
• Build dashboards, reports, and analytics products that support evidence-based decision-making.
• Communicate findings and recommendations through data storytelling for technical and non-technical audiences.
• Own analytical projects from problem definition through stakeholder adoption while maintaining data quality, reproducibility, security, and privacy compliance.

Requirements

• Strong SQL skills, including complex querying, data transformation, and data validation.
• Proficiency in Python or R for data analysis and statistical modelling.
• Strong applied-statistics knowledge covering hypothesis testing, statistical inference, experimental design, A/B testing, regression, predictive modelling, and analytical bias.
• Experience working with large and complex datasets from multiple sources and with cloud-based data platforms such as BigQuery.
• Experience building dashboards and data applications with Looker, Data Studio, Hex, or similar tools.
• Ability to frame ambiguous business questions, create structured analytical approaches, and demonstrate strong analytical thinking, problem-solving, and intellectual curiosity.
• Ability to clearly communicate statistical concepts and analytical findings to non-technical stakeholders, with strong relationship-building, stakeholder-management, written, and verbal communication skills.
• Good understanding of the Chinese digital ecosystem, including marketing platforms, audience behaviours, and emerging trends.
• Strong written and verbal communication skills in English and Mandarin.
• Analytical capability, statistical understanding, and evidence of high-quality analytical work are required; no specific degree or qualification is required.

Nice to have

• Familiarity with dbt and modern analytics engineering practices.
• Understanding of the Chinese academic and research landscape, including research institutions, research output, scholarly publishing, and trends affecting researchers and authors.

Culture & Benefits

• Work with local marketing stakeholders and global analytics and technology colleagues.
• Inclusive environment committed to diverse perspectives and supporting people and ideas.
• Accessibility accommodations are available for disability, neurodivergence, or chronic conditions.

Hiring process

• Applications are accepted until 19 November 2026; the posting also lists a job posting end date of 20 November 2026.