Senior Copywriter (AI)

Location: Berlin, Germany; based in Berlin

Company

hirify.global Group is a digital automotive platform operating wirkaufendeinauto.de, hirify.global.com, and Autohero across Europe.

What you will do

• Develop advertising concepts from brand strategy and customer insights together with visual creatives.
• Own concepts, scripts, and storyboards for large-scale TVC and OLV campaigns across Europe from initial idea to final cut.
• Write for the full customer journey across TV, OLV, social, UGC, print, OOH, website, app, POS, CRM, and customer support.
• Create copy frameworks, messaging playbooks, and tone-of-voice guidelines for eight markets.
• Develop and roll out custom AI copy tools and workflows such as GPTs.
• Prioritize projects, improve workflows, and increase creative impact and speed while maintaining quality.

Requirements

• 5+ years of experience in creative concept development, copywriting, and screenwriting for consumer-facing brands or creative agencies, supported by a portfolio of high-impact advertising campaigns.
• Ability to turn brand positioning and customer insights into concepts, messaging frameworks, playbooks, and tone-of-voice guidelines.
• Confident writing across TVC scripts, social ads, landing pages, CRM journeys, and other brand and performance formats.
• Ability to make decisions, prioritize competing projects, and improve processes.
• Clear communication and effective collaboration with art directors, visual creatives, and internal and external stakeholders.
• Motivation to build and scale AI tools and workflows that improve copy quality, consistency, and speed.
• Native-level or fluent English is mandatory.

Nice to have

• German or another European language.

Culture & Benefits

• Direct collaboration with the Director Brand Marketing and high ownership over brand campaigns.
• International environment with colleagues from more than 90 nationalities.
• Dedicated education budget for courses, conferences, and professional development.
• Flexible working hours and 30 days of vacation.
• Modern office in Berlin-Kreuzberg and employee discounts across selected brands and used cars.
• Open culture, direct communication, and a commitment to diversity.