Senior Business Manager - Product & Commercial (Messaging/CPaaS)

Location: EMEA

Company

hirify.global is building a communications engine that keeps millions of customers across Africa and Latin America connected, verified, and engaged in a fast-moving iGaming environment.

What you will do

• Own the messaging and verification product roadmap across 10+ live markets, balancing reliability, customer experience, cost, and speed to market.
• Translate CRM, Growth, Customer Operations, and local market needs into product requirements, channel strategies, and fallback priorities.
• Select, evaluate, negotiate with, and manage messaging aggregators, CPaaS providers, and other commercial partners.
• Define routing, retry, failover, monitoring, redundancy, and operational tooling requirements with Engineering.
• Own delivery success, latency, verification completion, supplier performance, incident response, and corrective actions.
• Control messaging spend, cost per delivered message, cost per successful verification, supplier allocation, fraud exposure, and regulatory compliance.

Requirements

• 8+ years of experience in messaging, CPaaS, or communications in product, commercial, or hybrid roles.
• Experience with A2P SMS, RCS Business Messaging, and WhatsApp Business, including pricing models, templates or conversations, sender IDs, and DLT/registration.
• Experience in cost management, vendor negotiations, per-message and per-conversion cost modelling, and presenting data to senior leadership.
• Experience with verification and CRM products, translating operational and commercial needs into concise requirements aligned with technical and product visions.
• Deep understanding of delivery, latency, and cost dashboards, including pulling and interpreting data to provide insight and support solutions.
• Experience operating across emerging markets in Africa, understanding local regulations, and adapting to new landscapes.
• Experience collaborating cross-functionally with partners, internal teams, and executives.

Nice to have

• Background in highly regulated industries.
• Hands-on experience and existing relationships with regional African vendors.
• Experience reading API documentation and understanding webhooks and integration constraints.
• Experience with email, push, in-app, USSD, chatbots or conversational AI, and CDP tooling.
• Experience standing up multi-vendor routing across providers.

Culture & Benefits

• Work spans Product, Engineering, partnerships, operations, Finance, Security, Fraud, Legal, Compliance, and local market teams.
• The role operates across 10+ live markets in a fast-moving iGaming environment.
• Messaging performance directly influences customer experience, conversion, and operating expenditure.
• Applications are reviewed by a team member, and the recruitment process does not use AI.

Hiring process

• Submit an application; the team aims to respond within 48 hours.