Senior User Researcher with Dutch (AI)

Location: Hoevelaken, Netherlands; hybrid work with 8 office days per month. Applicants may be required to attend onsite interviews at a hirify.global office.

Company

hirify.global DXG U.S., Inc. supports Netherlands Tax and Accounting products and collaborates across Product, Design, Engineering, and Research Operations.

What you will do

• Lead strategic user research initiatives using generative and evaluative methods to shape Product and Experience strategy.
• Analyze research, competitor, usage, and customer evidence to identify actionable insights, emerging needs, and trends.
• Create research roadmaps and strategies aligned with product priorities.
• Present findings and recommendations to cross-functional stakeholders and translate research into product discovery, experimentation, design, development, and roadmap inputs.
• Guide peers and Product teams, mentor junior team members, and support evidence-informed decision-making.
• Maintain UX research methodologies and best practices, collaborating with Research Operations where required.

Requirements

• Substantial professional experience in user research, UX strategy, experience strategy, service design, or product discovery in complex product or service environments.
• Relevant degree in Design, HCI, Behavioural Sciences, or a related discipline, or equivalent relevant experience with advanced UX certification or training; a Master’s degree is preferred.
• 5+ years of experience in User Research for digital solutions, including leadership in research planning and execution.
• Proficiency in advanced research methods, including Jobs-to-be-Done, end-to-end user journeys, and workflow maps highlighting automation opportunities.
• Ability to synthesize complex data into actionable insights and strategic recommendations, manage research projects, and prioritize evidence.
• Strong stakeholder communication skills and the ability to connect customer evidence with product direction, customer value, and business priorities.
• Ability to mentor junior team members and Product teams and knowledge of UX research best practices.
• Experience evaluating emerging user interaction patterns and influencing product strategy for AI and agentic solutions.
• Ability to use AI-assisted analysis for qualitative and quantitative research, critically assess AI-generated insights for bias, validity, explainability, user needs, regulatory constraints, and ethics, and guide stakeholders on appropriate AI use.
• Ability to explore AI-supported personas, segmentation, journey mapping, experience modelling, scenario simulation, agent-based representations, and dynamic journey artifacts.
• Dutch language capability is required as indicated by the position title.

Nice to have

• Experience in a B2B environment working on enterprise solutions.
• Knowledge of Tax and Accounting solutions and customer workflows.

Culture & Benefits

• Full-time hybrid role based in the Hoevelaken office, with 8 office days per month.
• Month one focuses on onboarding, meeting the team, and understanding research stakeholder needs and priorities.
• By month two, the first project is expected to take shape, including research and early insights on agentic AI for a key Netherlands tax product.
• Interviews include in-person participation and must be completed without AI tools, AI-generated responses, external prompts, or third-party support; violations may lead to disqualification.

Hiring process

• Participate in interviews without AI assistance, external prompts, virtual backgrounds, or third-party support.
• Be prepared to attend in-person interviews at a hirify.global office if required.