Omnichannel Marketing Manager (Retail)

Location: Prague General Office, Czechia

Salary: 79,700.00–106,400.00 per month, subject to applicable taxes.

Company

Procter & Gamble is a large global FMCG company with leading brands and a focus on shopper and omnichannel marketing in retail.

What you will do

• Build drugstore marketing partnerships and convert shared priorities into joint marketing and business plans.
• Develop the drugstore channel by connecting online and offline activity to improve brand visibility, shopper engagement, and conversion.
• Plan, coordinate, activate, optimize, and evaluate integrated campaigns across brands and touchpoints.
• Coordinate in-store activation, including product placement, displays, promotions, brand events, and promotional calendars.
• Coordinate media, social, influencers, newsletters, CRM, loyalty, and local digital activity with retailer and internal media teams.
• Manage budgets, KPIs, sales and marketing data, agencies, and cross-functional stakeholder relationships.

Requirements

• Relevant marketing experience, ideally in customer or shopper marketing, trade marketing, channel development, FMCG, or drugstore retail.
• Strong understanding of 360-degree marketing across online, offline, retailer, and media channels.
• End-to-end campaign management experience covering planning, coordination, execution, optimization, and performance evaluation.
• Experience building retailer relationships and turning shared priorities into joint marketing plans.
• Knowledge of e-commerce, retail media, influencer activation, CRM, and loyalty marketing.
• Strong analytical and commercial skills, including campaign evaluation, KPI management, budget control, and data-based decision-making.
• Confident negotiation, stakeholder management, presentation, project leadership, cross-functional leadership, and partner-influence skills.
• Fluent Czech or Slovak and English.
• Strong Microsoft Excel and PowerPoint skills, plus experience with budget tracking, forecasting, campaign reporting, and performance evaluation tools.

Culture & Benefits

• Multicultural and international work environment.
• Flexible work arrangements.
• Opportunity to shape the drugstore marketing agenda and develop strategic retailer partnerships.
• High-visibility cross-functional collaboration with senior internal and external stakeholders.
• Competitive salary and benefits program, including total rewards that may include base salary, variable compensation where applicable, and benefits.
• Diverse and inclusive equal-opportunity workplace with reasonable accommodation available during the application process.

Hiring process

• Apply by submitting a CV in English.
• Accommodation requests should be submitted through the provided process before proceeding with the online assessment.