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Hirify AI/Оригинал
TL;DR
Growth Marketing Manager (B2B SaaS / FinTech): Building and optimizing top-of-funnel digital acquisition for an automated digital lending platform with an accent on PPC, conversion rate optimization, bottom-of-funnel content, and marketing attribution. Focus on launching high-intent B2B campaigns, creating product-specific landing pages, capturing lending executives through SEO and content, and connecting marketing performance to qualified pipeline.
Location: Remote from Minsk, Belarus
Company
Satellite builds dedicated engineering teams for successful American startups; this role supports DigiFi, a New York City-based platform for automated digital lending.
What you will do
Build and manage high-intent B2B campaigns across Google Ads Search, LinkedIn Campaign Manager, SaaS review sites, and other platforms.
Optimize paid acquisition for cost per qualified lead and pipeline ROI.
Design, launch, and A/B test product-specific landing pages to improve visitor-to-demo conversion.
Produce bottom-of-funnel content, including technical guides, buyer checklists, and case studies, for lending executives.
Set up and manage HubSpot, GA4, conversion tracking, lead routing, and attribution.
Develop SEO around high-intent long-tail searches related to loan origination, decision engines, and digital banking software.
Requirements
4+ years of B2B SaaS digital marketing or growth experience, including marketing to US and European customers.
Hands-on Google Ads experience in high-CPC environments, including negative keyword filtering and intent matching.
Ability to build landing pages with Webflow, WordPress, or HubSpot CMS and configure conversion tracking independently.
Comfort with a day-zero builder role: writing ad copy, building landing pages, and analyzing data without a large support team.
Strong focus on pipeline metrics rather than vanity metrics such as clicks and impressions.
English proficiency of at least C1.
Nice to have
Experience in FinTech, RegTech, or marketing to enterprise executives.
Culture & Benefits
English-speaking environment with American founders in the Minsk office.
Remote work with flexible start time.
Competitive compensation and opportunities for rapid career development in a hyper-growth startup.
Sport compensation and medical and dental insurance.
Three additional paid sick days, gifts for special occasions, and team-building events.
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