AI-native Go-to-Market Lead (AI)

Location: Latvia; hybrid workplace

Salary: €2,040–€4,290 gross per month, depending on experience and execution level; uncapped bonuses tied to measurable growth and business impact.

Company

hirify.global is an international company with an established large-brand client base and a competence center delivering products and services that can be developed into separate brands, agencies, or products.

What you will do

• Own the full go-to-market process from concept to launch, including new offers, microsites, landing pages, launch experiments, and paid advertising.
• Research and test positioning, messaging, pricing angles, acquisition channels, and conversion approaches across industries, countries, and customer segments.
• Build and optimize Meta campaigns, outbound outreach flows, email sequences, CRM flows, and lead-generation systems, including personalized outbound at scale.
• Use AI tools for content, design, automation, personalization, research, and experimentation, while building repeatable systems that improve speed and efficiency.
• Analyze campaign and funnel performance and contribute to sales, business development, product-market fit, customer relationships, and service productization.
• Work closely with the hirify.global co-founders to scale market presence and revenue.

Requirements

• Previous experience in growth, go-to-market, performance marketing, outbound, or establishing a startup; experience in eCommerce sales or B2B sales.
• Strong understanding of positioning, differentiation, offer creation, and customer acquisition psychology.
• Ability to independently launch campaigns, landing pages, outreach systems, and experiments from scratch.
• Hands-on experience with modern AI tools and workflows across marketing, design, automation, and research.
• Experience with Meta Ads, cold email infrastructure, CRM flows, and lead-generation tooling.
• Ability to move quickly, prioritize independently, and execute without detailed instructions.
• Strong ownership mindset and willingness to be accountable for results.
• Confident spoken and written English; English is the core communication language.

Culture & Benefits

• Full-time hybrid work in Latvia.
• Opportunity to gain stock options or a share in revenue, profit, or ultimately vested equity based on business impact.
• Core health insurance, sports bonuses, and support for hardware upgrades.
• Diverse multinational team with opportunities to learn from experienced experts.
• Online and onsite events to celebrate shared success.

Hiring process

• Submit a simple 1–2 minute video describing experiences that position you for success in the role.
• LinkedIn and/or CV will be reviewed, with particular importance placed on the message conveyed in the video.