Principal Game Artist (AI)

Location: London, UK

Company

hirify.global is a global interactive entertainment company and a label of Take-Two Interactive, developing casual mobile games across North America, Europe, and Asia.

What you will do

• Define and elevate the visual direction of new and existing casual mobile games, supporting gameplay, player experience, and new or established IP.
• Create concepts, mock-ups, and game-ready assets across 2D, 3D, and AI-assisted workflows from early exploration through final implementation.
• Explore and integrate AI-assisted tools, developing efficient and repeatable workflows while maintaining creative quality and visual consistency.
• Prototype, test, and iterate visual concepts using player insights, feedback, and performance data.
• Provide artistic leadership, feedback, and mentorship to artists across game art, VFX, UI, and animation without formal people management.
• Collaborate with designers, developers, producers, and marketing teams to align artistic decisions with gameplay, technical requirements, and player experience.

Requirements

• Extensive experience as a Lead or Principal Artist in the gaming industry, supported by a strong portfolio demonstrating artistic excellence and creative ownership.
• Hands-on experience with AI-assisted art creation and emerging creative technologies, combined with strong 2D and 3D art expertise.
• Exceptional artistic skills across both 2D and 3D production, with strong art direction capabilities.
• Excellent understanding of casual mobile game aesthetics, visual trends, and player expectations.
• Ability to rapidly prototype, iterate, and adapt creative work in a fast-paced development environment.
• Strong understanding of game art pipelines, technical constraints, and in-game asset implementation.
• Player-focused mindset and ability to connect artistic decisions to gameplay and engagement.
• Proven ability to influence creative direction, mentor artists, and elevate artistic quality without formal management responsibilities.
• Excellent communication and collaboration skills across multiple disciplines.

Nice to have

• Experience in small agile teams, new game development, or rapid prototyping.
• Hands-on experience implementing art assets directly in Unity.
• Experience in world building, animation, VFX, or video production.
• Experience developing new IP or adapting established IP for new game experiences.
• Experience building or optimizing AI-assisted art production pipelines.
• Experience contributing to the visual direction of successful casual mobile games.

Culture & Benefits

• Employment with an equal opportunity employer committed to diversity and inclusion.
• Reasonable support and accommodation is available for qualified individuals with disabilities, health conditions, or impairments during the application and interview process.
• Official recruitment contact is limited to hirify.global, Take-Two Interactive, and affiliated company email domains; interviews and offers are not conducted through third-party messaging apps.