Performance Marketer (Digital Healthcare)

Location: AU - HQ - NSW, Australia

Company

hirify.global is a digital consumer healthcare platform supporting patients across preventative health, weight management, and men's and women's health through online clinics and personalised care.

What you will do

• Help define and execute paid media strategy across Google, YouTube, Meta, TikTok, and emerging platforms, including campaign and budget allocation.
• Partner with creative teams to develop, brief, test, and iterate on advertising concepts and establish a structured creative review process.
• Build and run experiments across audiences, creative, bidding strategies, and landing experiences.
• Analyse first- and third-party data, attribution models, and blended performance metrics to identify optimisation opportunities.
• Apply best practices in attribution, incrementality testing, and full-funnel performance tracking.
• Build and manage paid accounts, support or oversee pixel implementation, and launch, maintain, and optimise campaigns while collaborating with product, analytics, and senior leadership.

Requirements

• 4+ years of significant hands-on experience running multiple accounts, each with several channels, in performance marketing or paid media.
• Proven Google Ads experience across Search, Performance Max, YouTube, and Demand Gen, plus hands-on Meta and multichannel acquisition experience.
• Strong analytical skills with first- and third-party data, attribution models, and blended performance metrics.
• Experience building structured test-and-learn frameworks and distinguishing signal from noise.
• Ability to collaborate closely with creative teams, contribute to product roadmap discussions, and present performance strategy to senior stakeholders.
• Regular use of AI tools to analyse data and identify concerns before forming recommendations and executing them.
• Commercial understanding of CAC, customer acquisition, budget planning, and order targets.
• Proactive commercial mindset with curiosity about platform mechanics, consumer behaviour, and paid media at scale.

Nice to have

• Background in D2C, consumer, or subscription businesses with a focus on ROI, LTV, and retention.
• Experience with incrementality testing, media mix modelling, or advanced attribution methodologies.
• Hands-on experience running TikTok or YouTube as supplementary acquisition channels at scale.

Culture & Benefits

• High ownership, continuous feedback, dedicated development support, and opportunities to collaborate across global markets.
• Learning budgets, conferences, certifications, peer shadowing, and global knowledge sharing.
• Well-being initiatives including wellness talks, exercise classes, free barista coffees, funded social clubs, and quarterly rooftop parties.
• Parental and miscarriage leave, health, professional development and personal days, and an Employee Assistance Program.
• Work on digital healthcare products intended to scale evidence-based care and support patients globally.