Expert Consultant, Marketing (Performance Marketing)

Location: Sydney, Australia; the role also lists Melbourne as a location.

Company

Bain & Company is a global consulting firm whose FRWD Marketing Excellence practice helps clients drive marketing transformation and measurable business results.

What you will do

• Drive marketing-focused workstreams within blended teams of experts and general consultants.
• Apply expertise across performance media platforms, channels, or industries to develop marketing insights and testing plans.
• Conduct in-platform analysis and connect brand and performance marketing through full-funnel measurement frameworks.
• Present recommendations to executives, translating complex analysis into narratives that support investment, organizational, operating model, and capability decisions.
• Mentor junior case team members and contribute to internal FRWD initiatives and recruiting.

Requirements

• 5+ years of hands-on marketing experience in agency, brand, in-house, or platform environments.
• Hands-on experience with Facebook/Instagram, Google Ads, YouTube, and programmatic media, including Meta Ads Manager, Google Ads, YouTube, and DV360.
• Exposure to web and app analytics, customer journeys, funnels, and conversion levers.
• Ability to connect brand and performance marketing and design full-funnel measurement frameworks.
• Ability to design, execute, and optimize campaigns against ROAS, CTR, CPM, and CPA.
• Strong understanding of audience segmentation, targeting, creative testing, and budget allocation.
• Familiarity with Google Analytics, Firebase, AppsFlyer, or Mixpanel.
• Demonstrable commercial impact through revenue growth, cost efficiency, or measurable marketing-performance improvements.
• Hypothesis-driven problem-solving, clear communication, strong organization, and effective collaboration in fast-paced, cross-functional teams.
• Bachelor’s degree.

Nice to have

• Certifications in Facebook Blueprint, Google Ads, Amazon Ads, The Trade Desk, or Adobe.
• Graduate or advanced degree.
• Experience in financial services, including banking, insurance, or wealth management.
• Experience in marketing operations, due diligence, or e-commerce acceleration.

Culture & Benefits

• Permanent full-time employment.
• Work within a supportive and inclusive environment with diverse backgrounds, cultures, experiences, and perspectives.
• Collaborate with a 100-person FRWD community of marketing practitioners and cross-functional consulting teams.
• Contribute to a firm recognized as one of the world’s best places to work.