Senior Strategist (Sport & Entertainment)

Location: London, United Kingdom; hybrid working with teams in the office an average of four days a week.

Company

hirify.global is a global creative company combining brand experience, customer experience, and commerce; hirify.global Live creates sports, entertainment, music, gaming, and cultural partnership activations and is part of WPP.

What you will do

• Translate brand ambitions, fan insights, and complex rights packages into integrated activation plans across experiential, digital, social, PR, content, and paid media.
• Identify creative and commercial opportunities across sponsorship assets, contractual rights, and intellectual property.
• Partner with creative teams by developing actionable briefs and strategic frameworks.
• Lead new-business and competitive pitches, demonstrating measurable business outcomes from partnership activation.
• Connect teams across hirify.global Live, hirify.global, and WPP sister agencies to deliver integrated thinking.
• Build measurement frameworks with data and effectiveness teams to prove ROI and apply campaign learnings.

Requirements

• Understanding of fandom, subcultures, and audience behaviour in sport, music, gaming, or entertainment, with the ability to develop authentic brand participation.
• Proven experience combining brand strategy, partnership activation, and communications or channel planning in an agency, rights-holder, or brand environment.
• Ability to structure strategic arguments, articulate visions, and deliver presentations for senior clients and high-stakes pitches.
• Understanding of rights contracts, sponsorship mechanics, and production realities.
• Ability to work collaboratively in fast-paced, multidisciplinary environments and mentor junior team members while engaging senior stakeholders.

Culture & Benefits

• Work with recognizable brands, governing bodies, and entertainment properties across the global hirify.global and WPP network.
• See campaigns activated in stadiums, arenas, digital spaces, and public environments.
• Hybrid working with office attendance averaging four days per week, with accommodations or flexibility discussed during interviews.
• Competitive compensation, comprehensive benefits, and dedicated career development pathways.
• Collaborative, forward-thinking environment focused on creativity, connection, and cultural impact.