Lead Application Consultant (Adobe)

Location: London, England, United Kingdom

Company

hirify.global, part of WPP Enterprise Solutions, designs, builds, and operates growth systems covering engineering, platforms, commerce, consulting, content transformation, CRM, and customer experience across more than 40 markets.

What you will do

• Lead technical workstreams across operations, development, and client teams to deliver governed Adobe solutions.
• Design and oversee complex business rules, scalable automations, feature configurations, and custom implementations across Adobe marketing platforms.
• Direct Adobe Experience Platform audience strategies, segmentation, data governance, quality, and integrity.
• Lead technical discovery workshops, translate business objectives into technical specifications, and advise senior client stakeholders.
• Establish QA, UAT, testing, delivery, and documentation standards; resolve escalated technical issues through root-cause analysis.
• Mentor developers, consultants, and cross-functional teams while identifying platform improvements and delivery standards.

Requirements

• 7+ years of progressive experience in application consulting, marketing technology, CRM, campaign operations, or technical consulting, including enterprise-level delivery leadership.
• Experience leading campaign execution, complex program builds, and enterprise-scale marketing automation architectures.
• Subject matter expertise in at least one major marketing technology platform, such as Adobe Campaign, Adobe Journey Optimizer, Adobe Experience Platform, or a comparable enterprise marketing cloud solution.
• Mastery of the end-to-end campaign lifecycle, including requirements discovery, technical debriefing, architecture, build, QA governance, deployment, monitoring, and optimization.
• Ability to independently design, architect, and govern scalable campaign solutions from the ground up.
• Experience designing and executing enterprise-level UAT strategies across multiple brands or programs, plus authoring and governing high-standard technical documentation.
• Strategic and operational understanding of marketing operations, customer journeys, lifecycle communications, real-time triggered campaigns, segmentation, and performance analytics.
• Advanced campaign data-architecture expertise covering data models, audience selection, validation, identity resolution, QA, and data-driven trigger logic.
• Experience orchestrating cross-functional teams of developers, architects, data engineers, technical project managers, marketing operations, and account leadership.
• Strong stakeholder management, business acumen, communication, mentoring, technical-quality, and architectural-integrity skills, including the ability to explain trade-offs to executives and technical teams.
• Active focus on integrating emerging AI and GenAI capabilities into modern marketing workflows.

Nice to have

• Relevant platform certifications or accreditations, such as Adobe Certified Master or Expert in Adobe Journey Optimizer or Adobe Campaign, or an equivalent credential.

Culture & Benefits

• Collaborate with developers, solution architects, data specialists, product managers, project managers, creative directors, account leads, and enterprise technology stakeholders across a global network.
• Work within a Centre of Excellence focused on personalized customer experiences, marketing automation, CRM, technology, and data.
• Inclusive workplace committed to respect, equal opportunity, and career progression without discrimination.

Hiring process

• Apply through the provided application process; submitted information is processed by MAP/VML under its privacy policy.