Business Analyst - Wix Marketing (AI)

Location: Tel Aviv; remote work is listed among the conditions.

Company

hirify.global develops web creation and business products used by more than 299 million users worldwide, with approximately 4,400 employees across 22 countries.

What you will do

• Define initiatives, measure impact, conduct deep-dive analyses, and provide proactive recommendations for marketing decisions.
• Research, define, and own key metrics using statistical methods to identify root causes and produce actionable measurement.
• Lead the design, execution, and interpretation of A/B tests and experiments.
• Analyze user funnels and journeys, identify friction points, and optimize engagement and conversion.
• Develop audience segments and personalization approaches for product and marketing initiatives.
• Write and optimize complex SQL queries, automate analysis, and build dashboards for stakeholders.

Requirements

• 2+ years of experience in quantitative analysis on large data sets, preferably in an online or technology company.
• Education in a quantitatively focused field such as industrial engineering, finance, statistics, or economics.
• Proficiency in SQL, including writing, optimizing, and managing complex queries.
• Excellent data visualization and presentation skills.
• Solid understanding of A/B testing methodologies and statistical principles for experiment design, execution, and interpretation.
• Independence, proactivity, fast learning, prioritization in a dynamic environment, and cross-functional collaboration.
• Professional English and strong written and verbal communication skills.

Nice to have

• Hands-on experience with Python or R for advanced analysis.
• Experience leveraging AI, ML, or LLMs for insights.
• Experience with Tableau or Power BI.

Culture & Benefits

• Remote work is listed among the role conditions.
• Work within a collaborative, high-performing marketing data team covering the full data process.
• Opportunity to work with cutting-edge technologies, AI, data automation, and marketing growth initiatives.
• Inclusive equal-opportunity work environment.