Senior Manager, Content Strategy – Organic Social (Fintech)

Location: Seattle, Washington, United States; hybrid work with onsite attendance Tuesday through Thursday each week and additional onsite attendance as needed.

Starting base salary: $152,000–$175,000 annually.

Company

hirify.global provides secure financial services that help customers send, access, and manage money across borders.

What you will do

• Own the organic consumer social strategy across markets, languages, channels, and cross-functional partnerships.
• Lead content pillars, editorial planning, serialized content, and channel plans across Instagram, TikTok, YouTube, Facebook, RedNote, and emerging platforms.
• Manage creator, UGC, ambassador, production, and agency programs while maintaining brand consistency and compliance.
• Partner with regional and language leads, including Spanish and Mandarin teams, to localize content for each market.
• Use social listening, community management, KPIs, and analytics to guide optimization and share insights with Product, Customer Support, and Marketing.
• Lead content specialists, contractors, agencies, budgets, vendors, and Legal and Compliance partnerships.

Requirements

• 8+ years of experience in social media or content strategy, including at least 3 years leading organic social for a consumer brand.
• 2+ years of people-management experience, including contractors and agency partners.
• Demonstrated success building content strategies and series that grew audience and engagement, with measurable results.
• Experience running social programs across multiple markets or languages with local teams and translators.
• Hands-on experience with creator and UGC programs from briefing through production and approvals.
• Fluency with social listening and analytics tools, with the ability to turn data into an actionable plan.
• Strong writing and editing skills, with an eye for brand voice and visual consistency.
• Experience working with Legal and Compliance in a regulated category such as financial services, fintech, healthcare, or a similar industry.
• Experience partnering with PR, Internal Communications, Events or Community Marketing, Design, and other internal functions.

Nice to have

• Experience with immigrant, multicultural, or cross-border audiences.
• Additional languages, especially Spanish, Mandarin, Tagalog, or Hindi.
• Experience launching a rebrand or new brand identity on social.
• Familiarity with Reddit and RedNote.
• Experience using AI tools in content workflows with sound judgment about their use.

Culture & Benefits

• Hybrid connected-work culture focused on in-person collaboration.
• Flexible paid time off and paid parental, medical, military, and family-care leave.
• Health, dental, and vision coverage with a 401(k) plan and company matching.
• Mental health and family-forming benefits, an Employee Stock Purchase Plan, and continuing education.
• Equity is included in the total compensation plan; the role is subject to current hybrid-work expectations.