US Social Creative Lead (AI)

Location: New York, New York, United States; hybrid with remote work

Company

hirify.global develops proprietary, non-invasive technology and direct clinical care to make data-driven preventative healthcare more accessible.

What you will do

• Own US social creative from ideation through shooting, editing and publication.
• Produce still and motion content at a steady cadence and operate the editorial toolbox across content categories.
• Draft captions and copy while partnering with Marketing on strategy, tent-pole moments and the editorial calendar.
• Define a platform playbook for Instagram, TikTok and LinkedIn and track weekly platform and algorithm changes.
• Direct freelance videographers and external partners, including on-location production for a US location opening.
• Build a documented social framework and operating model that can grow into a pod.

Requirements

• US-based and able to travel for one to two weeks on location.
• Portfolio of social-first still and motion work personally shot, edited and published at a steady cadence.
• Evidence of leading work end to end, from idea and shoot to published post, with stated outcomes.
• Experience working within an editorial or design system and knowing when to push against it.
• Current platform judgment for Instagram, TikTok and LinkedIn, supported by knowledge of trends.
• Proven autonomy and ability to make decisions without sign-off across a six-hour time difference.
• Ability to use AI for ideation, tagging, rough cuts and caption drafts with human quality and tone checks; AI must not decide what is published or be used for members' health information or sign-off.

Nice to have

• Experience directing a videographer, agency or freelancers.
• Background in direct-to-consumer, health, technology or consumer goods.
• Experience building a social framework or content design system, or supporting a location launch.

Culture & Benefits

• Hybrid role supporting US social channels while the Creative Studio team in Stockholm is offline.
• Work spans a six-hour time difference and includes overnight US posts for Stockholm without creative leadership review.
• Inclusive hiring practices and reasonable adjustments are available to support applications.
• Work is connected to member-first preventative healthcare and a mission to make prevention more accessible.

Hiring process

• Application and structured screening lead to thoughtfully designed interviews, a formal offer and final pre-employment checks.