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Роль чётко описана и даёт заметную ответственность за стратегию канала, retail media и омниканальный рост в крупной международной компании; при этом стоит учитывать обязательные три дня в офисе.
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Чёткая зона ответственности
Крупная международная компания
Актуальное направление
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Текст:
Hirify AI/Оригинал
TL;DR
C&CM Drugstore Leader for Poland (Retail Media): Leading integrated omnichannel growth plans for the Drugstore channel in Poland with an accent on customer and channel marketing, category strategy, retail media, and e-commerce. Focus on translating brand and category strategies into retailer growth opportunities, negotiating retail media partnerships, and connecting offline, CRM, e-commerce, and consumer insights.
Location: Warsaw, Poland; hybrid work model with 3 days from the office
Company
Procter & Gamble is a global consumer goods company with a portfolio of trusted consumer brands.
What you will do
Lead the Customer & Channel Marketing agenda for the Drugstore channel and create one integrated channel growth plan from individual category strategies.
Integrate and commercialize category strategies at channel level, translating them into growth opportunities with key retailers.
Partner with brand and category teams to strengthen demand creation plans using customer, channel, retailer, and omnichannel perspectives.
Build senior relationships with retailers’ Marketing and E-commerce teams and identify opportunities for joint growth.
Lead the customer-level retail media agenda and negotiations, connecting offline, e-commerce, CRM, and retail media across the consumer journey.
Monitor competitors, consumer behavior, and retail trends, translating insights into actions and new growth opportunities.
Requirements
Strong understanding of Customer & Channel Marketing, category management, customer marketing, demand creation, or related commercial areas.
Ability to translate brand and category strategies into customer- and channel-specific growth plans.
Strong understanding of the retail environment and omnichannel consumer journey, including offline and e-commerce.
Knowledge of or experience with retail media, CRM, and digital commerce.
Strong relationship-building, influencing, and negotiation skills.
Ability to collaborate across brand, category, and customer teams and with external retail partners.
Strong analytical thinking and ability to turn customer, competitor, and market insights into action.
Ability to manage multiple category priorities while maintaining one clear Drugstore channel strategy.
Fluency in English.
Culture & Benefits
Multicultural and international work environment with English as the leading business language.
Meaningful responsibility from day one, creative workspaces, and leadership development opportunities.
Competitive salary and benefits, including private health care, life insurance, P&G stock options, lunch subsidy, and Flex Fund.
Wellbeing programs including sport cards, massages, in-office fitness centers, and flexible work arrangements.
Hybrid work model with 3 days from the office.
Hiring process
Submit a CV in English.
Complete the online assessment after receiving instructions from the hiring team.
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