Senior UX Service Designer - Guest 360 (AI)

Location: Abu Dhabi, United Arab Emirates

Employment type: Full-time

Company

hirify.global is the UAE’s national airline, connecting passengers across continents from its Abu Dhabi hub and pursuing its Journey 2030 aviation growth strategy.

What you will do

• Define and execute the Guest 360 design vision across digital and physical touchpoints.
• Own the experience roadmap with Product to support revenue growth, digital share expansion, and conversion optimization.
• Design AI-enabled booking experiences including intelligent search, dynamic personalization, predictive nudges, conversational assistance, and abandonment recovery.
• Translate AI and data capabilities into intuitive, explainable, and trust-driven interactions.
• Lead discovery, research, journey mapping, usability testing, and continuous optimization using conversion, drop-off, engagement, and retention metrics.
• Design differentiated booking flows, scalable design systems, and patterns for complex fares, ancillaries, bundles, and loyalty redemptions while partnering with Product, Brand, Technology, Loyalty, Commercial, and Marketing.

Requirements

• 7+ years of experience in Digital Experience Design, UX/UI, or Product Design, with strong commercial and analytical understanding.
• Proven experience designing booking or high-conversion eCommerce journeys.
• A strong portfolio demonstrating complex transactional flows and measurable business impact.
• Experience designing AI-enabled, data-driven, or personalization-led digital experiences.
• Experience leading end-to-end design from discovery through launch and optimization.
• Experience designing within technical constraints and working closely with engineering teams to deliver scalable solutions.
• Strong collaboration and communication skills, including the ability to influence stakeholders across product, technology, and commercial teams.

Nice to have

• Working knowledge of airline Reservations, Ticketing, Fares, Pricing, and Loyalty constructs.
• Experience with PSS environments such as Sabre or Amadeus and AI/ML product teams in production aviation environments.

Culture & Benefits

• Work within a global aviation organization headquartered in Abu Dhabi.
• Contribute to the Journey 2030 ambition to expand the fleet, network, and workforce.
• Collaborate across product, technology, commercial, loyalty, brand, and marketing functions.