Director, AEO Discoverability & Copy (AI)

Location: New York, New York, USA (Corporate Headquarters); hybrid work indicated by #LI-HYBRID.

Base pay range: $160,000–$165,000 per year.

Company

hirify.global is a global house of fashion brands, including Coach, focused on innovative, inclusive, and consumer-relevant products.

What you will do

• Own global copy strategy and standards, including frameworks, content structures, voice principles, and operating models for consistent product information at scale.
• Define discoverability playbooks covering product copy, editorial content, FAQs, structured content, content architecture, and other first-party signals.
• Build scalable product content and data foundations that improve discoverability, consistency, and content reuse.
• Establish AI-enabled content and copy workflows to improve quality, personalization, localization, scalability, and operational efficiency.
• Lead AEO-focused first-party content strategies, AI-discovery experimentation, and global KPI development with measurement teams.
• Lead, develop, and coach the global AEO & Copy organization while partnering with Data, Digital Product, technology teams, and local business units.

Requirements

• 10+ years of experience in content strategy, eCommerce content, digital discoverability, or related fields, with significant leadership experience.
• Expertise across SEO, AEO, GEO, structured content, content architecture, and AI-powered discovery.
• Deep understanding of eCommerce product content, PDP ecosystems, and consumer decision journeys.
• Experience building new capabilities or operating models within rapidly evolving digital disciplines.
• Strong understanding of generative AI content workflows and related quality and governance considerations.
• Strong strategic communication skills and the ability to influence senior leaders.

Culture & Benefits

• Inclusive, innovative environment within a global house of brands.
• Medical, dental, and vision insurance.
• 401(k), disability insurance, and commuter benefits.
• Paid paternity and maternity leave.
• Tuition assistance.
• Equal opportunity and affirmative action employment practices with reasonable accommodation available.