Creative Social Media Manager (TikTok)

Location: Hybrid in Lisbon, Portugal, with office attendance an average of four days a week.

Company

hirify.global is a global creative company within WPP, combining brand experience, customer experience, commerce, media intelligence, data solutions, and creative production for brands across 55+ markets.

What you will do

• Own monthly content calendars, publishing cadences, and platform scheduling across TikTok, Instagram, YouTube, and Facebook for multiple client accounts.
• Develop custom platform strategies, recurring video series, and content pillars aligned with each client’s industry and business goals.
• Conceptualize high-retention short-form videos using hooks, narrative pacing, on-screen text hierarchies, and trending audio.
• Create, film, and edit social-first short-form videos from concept through delivery, with a particular focus on TikTok.
• Pitch creative concepts, present monthly content plans, and advise client stakeholders on social trends and short-form media.
• Identify emerging Portuguese internet trends, memes, audio, and subcultures, and develop timely, brand-safe reactive concepts.

Requirements

• 3–5+ years of experience in social media, creative strategy, or content, preferably within a digital or creative agency.
• Proven multi-client management, including switching between distinct brand voices, industry verticals, and competing deadlines.
• Deep short-form fluency across TikTok, Instagram Reels, and YouTube Shorts, including algorithms, narrative hooks, and retention psychology.
• Ability to translate complex client briefs into simple, inspiring production briefs for creative teams and creators.
• Strong presentation and communication skills for pitching creative ideas and explaining strategic choices to client stakeholders.
• Experience reading retention graphs and engagement data to explain content performance and identify improvements.
• Deep familiarity with Portuguese digital culture, including local humor, slang, and the local creator ecosystem.
• Native-level Portuguese, written and spoken, with professional working proficiency in English.

Culture & Benefits

• Hybrid work with teams in the office an average of four days per week.
• Creative, collaborative environment focused on connection and shared work.
• Accommodations or flexibility can be discussed during the interview process.
• Equal opportunity workplace committed to respect, inclusion, and career progression.