Traffic Team Lead / User Acquisition Team Lead (AI)

Location: Fully remote; work from anywhere in the world.

Company

hirify.global operates an AI-powered scholarship marketplace connecting Gen Z students with private scholarships and brands, helping make education financing more accessible.

What you will do

• Lead, mentor, and coach PPC and Affiliate Managers as a hands-on player-coach.
• Set KPIs, testing roadmaps, accountability standards, priorities, and performance reviews.
• Manage and dynamically allocate acquisition budgets across PPC and affiliate networks using CAC, ROAS, and LTV.
• Guide PPC bidding, creative testing, affiliate deal negotiation, and the scaling of new traffic sources.
• Own acquisition economics, full-funnel conversion analysis, payback monitoring, and weekly forecasting.
• Maintain attribution accuracy across GA4, Mixpanel, TUNE, and related platforms while investigating click fraud, bot traffic, and budget waste.

Requirements

• 3+ years of professional performance marketing or user acquisition experience, including at least 1+ year in a hands-on PPC role, 1+ year in hands-on affiliate management, and 1+ year managing or leading a growth or traffic team.
• Ability to combine strategic leadership, communication, coaching, reporting, campaign analysis, and direct ad-account troubleshooting.
• Experience managing meaningful acquisition budgets and making disciplined, performance-based capital allocation decisions.
• Strong knowledge of PPC campaign management, keyword bidding, creative testing, and paid media optimization.
• Deep understanding of partner economics, commercially attractive affiliate deals, and major developments across the user-acquisition ecosystem.
• Expertise in CAC/CPA, conversion rates, payback periods, ROAS, LTV, traffic quality, click fraud, attribution hijacking, bot traffic, targeting, and low-intent sources.
• Hands-on experience with affiliate tracking and traffic-management platforms such as TUNE, Affise, or Everflow, plus product analytics tools such as Mixpanel or GA4.
• Strong quantitative and analytical ability to query data, segment performance, identify patterns, and uncover incremental growth opportunities.
• Clear, direct, transparent communication; composure during performance drops; curiosity, intellectual humility, and discipline to stop low-value initiatives.

Nice to have

• SQL proficiency, basic programming or scripting, and experience building custom dashboards or automated reporting.
• Familiarity with multi-touch attribution models and structured experimentation frameworks.
• Experience with AI prospecting, research, and workflow tools such as Clay, automated web scrapers, or LLMs.
• Experience scaling PPC and affiliate acquisition simultaneously and launching new channels or traffic sources from scratch.
• Background in EdTech, freemium subscriptions, lead generation, or Gen Z-focused consumer marketplaces.
• An active network of affiliate partners, traffic brokers, and direct publishers.
• Relevant conference participation converted into commercial partnerships.
• Degree or professional qualification in Marketing, Business, Economics, Statistics, Data, or a related field; hands-on experience is prioritized.

Culture & Benefits

• Fully remote work from anywhere in the world with a global team.
• Mission-driven work supporting access to education and reducing financial barriers.
• Ownership of the role and direct responsibility for results.
• Unlimited PTO, continuous learning support, and annual global off-sites.
• Up to $1,600 for a primary computer, up to $800 for workspace setup, and a $200 monthly coworking allowance.
• Monthly recognition through the Owl Shine program.