Senior Director, Paid Social (Meta)

Location: Hybrid in New York, Florida, New Jersey, Texas, or California, USA. hirify.global has a remote-first culture; employees based in or near New York or Lisbon hubs are expected to work hybrid with weekly in-office time. Hub locations also include Brazil and Spain.

Company

hirify.global is a growth marketing firm and performance media agency using its Shadow AI commerce layer, proprietary data infrastructure, and integrated strategy, creative, analytics, and technology services to grow e-commerce and direct-to-consumer brands.

What you will do

• Own the multi-year vision, strategy, performance, growth, and commercial health of the Paid Social practice across platforms, verticals, service lines, and a portfolio of 25+ accounts with $10M–$25M+ in aggregate monthly spend.
• Partner with Paid Media leadership on OKRs, annual planning, budgeting, headcount, P&L, revenue, margin, utilization, pricing, service design, and new business pitches.
• Build and lead a team of 10+ across Associate Directors, Paid Social Managers, and Specialists; develop the leadership bench, org design, hiring plan, career paths, leveling, performance reviews, succession plans, and growth plans.
• Serve as executive sponsor for strategic client relationships, lead business reviews and annual planning with CMOs and founders, manage high-stakes escalations, and own retention strategy for at-risk accounts.
• Set standards for Meta, TikTok, Pinterest, and emerging platform strategy, campaign architecture, optimization, creative testing, attribution, incrementality testing, media mix modeling, and performance KPIs.
• Manage platform partnerships and external representation, turn portfolio learnings into repeatable playbooks, audit accounts, and partner with Shadow’s product team to drive AI and agentic tooling adoption.

Requirements

• 10+ years of paid media advertising experience, including at least 8+ years specializing in Paid Social and Meta.
• 5+ years leading paid social teams, including 3+ years managing managers and experience leading an organization of 10+ in a fast-paced agency or in-house environment.
• Experience building or scaling a paid social practice or department, including org design, hiring, process, and service delivery standards.
• Experience owning or directly influencing a practice or department P&L, including revenue, margin, utilization, and pricing.
• Experience overseeing paid social portfolios at $10M+ in aggregate monthly spend and personally scaling multiple Meta ad accounts beyond $1M USD per month while maintaining or improving efficiency.
• Executive presence with CMOs, founders, and internal leadership, including the ability to build trust, present strategic recommendations, and navigate complex stakeholder dynamics.
• Expert command of Meta Ads Manager and deep familiarity with TikTok Ads, Pinterest, and emerging social commerce platforms.
• Mastery of e-commerce performance metrics including CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, and Hold Rate, plus incrementality testing and media mix modeling.
• Expertise in full-funnel creative strategy, creative testing systems, portfolio-level budget forecasting, spend projection modeling, and data-derived decision-making.
• Exceptional written and verbal communication skills, with the ability to distill complex data into compelling insights for teams, clients, and leadership.

Culture & Benefits

• Fast-paced, high-accountability environment with autonomy, accountability, truth over comfort, and outcomes over optics.
• Remote-first culture with hybrid weekly office expectations for employees near the New York or Lisbon hubs.
• Unlimited PTO and US holidays.
• Company-sponsored medical, dental, and vision coverage.
• 401(k) program with company match and profit-sharing opportunities.
• Flexible parental leave and interdisciplinary growth opportunities.