Product Marketing Manager, Live Events Pokémon GO (AI)

Location: Tokyo, Japan

Company

hirify.global is a global video game and interactive entertainment company creating, publishing, and operating mobile, web, PC, and console games, including Pokémon GO.

What you will do

• Own end-to-end product marketing strategy, objectives, audiences, positioning, and go-to-market plans for Pokémon GO live events, primarily across APAC and Japan, with global support.
• Partner with Live Events Production, Game Design, Product Management, Creative, Community, Social, CRM, Communications/PR, Analytics, regional marketing teams, and external partners to shape event concepts and align execution.
• Develop positioning, value propositions, campaign narratives, naming and messaging frameworks, creative briefs, key art, video, digital assets, and event branding.
• Build integrated marketing plans across web, social, CRM/direct marketing, community, PR, creators, platform partnerships, paid media, and regional channels.
• Use advanced AI tools for insight synthesis, planning, ideation, localization support, workflow management, quality control, and performance analysis while applying human review and protecting accuracy, confidentiality, IP, and brand standards.
• Set KPIs, evaluate event and campaign performance, prioritize marketing resources and investments, and turn learnings into future program recommendations.

Requirements

• 5+ years of experience in product marketing, consumer marketing, integrated marketing, live events marketing, entertainment marketing, or a related discipline.
• Experience developing and executing go-to-market strategies for consumer products, experiences, or live-service businesses; mobile gaming, entertainment, technology, and location-based experience backgrounds are preferred.
• Demonstrated ability to lead complex cross-functional initiatives involving product, creative, marketing, production, regional teams, and external partners.
• Strong understanding of positioning, messaging, audience segmentation, campaign strategy, brand development, and integrated marketing.
• Advanced fluency with AI-powered tools, including meaningful application to marketing strategy and execution, workflow development, critical evaluation of outputs, and responsible use in brand- and partner-sensitive environments.
• Experience using player, product, campaign, or event data to identify opportunities, establish success metrics, measure performance, and inform strategy.
• Strong strategic thinking, with the ability to move from high-level event strategy to hands-on execution.
• Excellent written, verbal, and presentation skills, including communicating recommendations to senior stakeholders and external partners.
• Strong project management and organizational skills in a fast-moving live-service environment with overlapping event timelines.
• Collaborative working style and ability to influence without direct authority, navigate trade-offs, and work across integrated cross-functional teams.
• Business-level proficiency in both English and Japanese.
• Bachelor’s degree or equivalent practical experience.

Nice to have

• Experience marketing large-scale live events, experiential programs, location-based entertainment, or other real-world consumer experiences.
• Experience marketing mobile or free-to-play games or working on a live-service product with frequent content and event updates.
• Experience connecting digital product experiences with in-person or experiential campaigns.
• Experience working with global and regional teams across multiple markets and cultures.
• Experience building or scaling AI-enabled marketing workflows, experimentation frameworks, knowledge systems, or creative processes.
• Experience partnering directly with Product Management, Game Design, Production, or live event teams.
• Experience with major entertainment or licensed IP in collaborative approval environments.
• Understanding of Pokémon GO, its community, and the broader Pokémon franchise.
• Experience with marketing or live-event initiatives involving local governments, tourism boards, or other public-sector partners in Japan.

Culture & Benefits

• Work with global teams and partners across a diversified video game and interactive entertainment portfolio.
• Collaborate across mobile, web, PC, and console gaming businesses.
• Operate in a cross-functional, tenet-driven environment focused on meaningful player connections and communities.

Hiring process

• Submit a résumé/CV written in English.
• Applications should be made through hirify.global’s official website; payment or financial information will not be requested during hiring.