Performance Marketing Analyst

Company

hirify.global is a defence technology company focused on cognitive defence, strategic intelligence, information environment assessment, audience research, synthetic testing, operational simulation, and campaign dissemination.

What you will do

• Analyse website traffic in GA4 and compare CPM, CPC, CTR, conversion rates, and cost per result across channels.
• Run and optimise selected paid advertising accounts, including budgets, targeting, and creative rotation.
• Optimise conversion funnels through A/B testing from first contact to the target action.
• Consolidate reporting from channels and vendors into a single dashboard.
• Benchmark channel and vendor quality and transparency, identify anomalies such as bot traffic or inflated numbers, and provide clear recommendations.

Requirements

• 3+ years of experience in digital analytics, performance marketing, or a similar quantitative role.
• Strong mathematics and statistics skills, including the ability to assess whether A/B test results are meaningful or noise.
• A product mindset, curiosity with data, and the ability to improve channels and funnels through effective questioning and analysis.
• Healthy skepticism when checking and reporting data, understanding how data can mislead, and explaining findings clearly to non-analysts, including limitations of the data.
• Upper-intermediate or higher English proficiency.

Culture & Benefits

• Work culture focused on focus, elegance, speed, experimentation, and the philosophy of play.
• Competitive market salary with performance-based progression.
• Opportunity to work on information operations and cognitive warfare problems with an international team and partner network.
• Opportunity to contribute to emerging doctrine and policy, frontier research, and industry conferences.
• Headquarters in London and Kyiv, with presence in key democratic capitals.
• Unlimited vacation and leave policies.