Assistant Business Planning Manager (FMCG)

Location: Hybrid, based in Sydney or Melbourne, Australia

Company

hirify.global is an Australian retail drinks and hospitality business, with Pinnacle Drinks partnering with winemakers, growers, brewers, and distillers to develop and distribute wine, beer, and spirits brands.

What you will do

• Support customer-centric category plans for the Pinnacle Drinks Spirits portfolio, including owned brands and international exclusive partner brands.
• Assist with portfolio, pricing, promotional, sales, profit, and working capital planning.
• Maintain reporting and planning tools and partner with Merchandise and Supply teams on demand forecasts.
• Lead process and reporting improvements for NPD tracking, promotional execution, and category performance management.
• Support category reviews, NPD initiatives, product lifecycle management, range optimisation, and in-store execution.
• Work with Business Planning, Sourcing, Supply Planning, Exclusive Brand Partners, BWS, and Dan Murphy’s Merchandise teams.

Requirements

• 5+ years of category, pricing, and/or promotional management experience.
• Extended commercial experience, particularly in FMCG manufacturing and/or retail roles.
• Strong commercial acumen and understanding of retail fundamentals, including P&L management and translating customer data into actionable insights.
• Demonstrated stakeholder management skills, with the ability to influence and lead without authority across a complex organisation.
• Advanced Google and Microsoft Office proficiency.
• Knowledge of SAP, JDA, or GCP.

Nice to have

• Power BI or WSET qualifications.

Culture & Benefits

• Hybrid working with flexibility as part of the working environment.
• Discounts across hirify.global brands, including ALH Hotels, BWS, and Dan Murphy’s, plus Woolworths and BIG W discounts.
• Access to free services supporting physical, mental, and financial wellbeing.
• Dedicated learning and development opportunities.
• Inclusive workplace focused on equal opportunity, safety, and collaboration.